In addition to the broad advertising and promotional campaign for each event, there are also numerous opportunities for exhibitors to increase their own ‘distinct’ exposure at the Fairs.

A complete Marketing & Promotions Pack is provided to all exhibitors, offering the opportunity to enhance, promote and publicise your presence at the Fair. Return your M&P Pack as soon as possible to take advantage of the services available, many of which are FREE.

DIRECTORY ADVERTISING

Ensure the high visibility of your business and products by advertising in the onsite Directory, a high gloss publication produced by Jeweller magazine. Buyers use the Directory as an important suppliers resource-reference long after the Fair has finished, thus creating long-lasting awareness for your business.
Bookings can be made by contacting Jeweller Magazine on +61 3  9696 7200. Booking deadline for advertising is January 30,2010.

EVENT WEBSITE ADVERTISING

For exhibitors wanting the ultimate web-based promotion, this opportunity to advertise on the official Fair website (either during the peak pre-Fair period or as a year-round presence) is a perfect solution.  Bookings can be made directly on the website. Further details will be posted soon.

SEMINARS, WORKSHOPS AND DISPLAYS

An important feature of the Fair is promoting discussion amongst industry peers. There may be a number of opportunities for exhibitors to participate in these features. Contact Karin Cahill at Expertise Events if you have an idea for consideration.

WEBSITE LINKS

Every exhibitor receives a FREE listing on the Fair’s website. Listings can also be upgraded to include a hyperlink to your company website, to start building contacts before the Fair.
FREE web buttons are also available to use on your own website to promote your involvement at the Fair. These FREE links on your website direct traffic back to the Fair’s website, assisting buyers to plan their day at the Fair.
Order your website links through your M&P Pack.

ECARDS

Designed for you to send to your customers, these FREE e-cards are an easy and effective way to remind everyone to visit you at the Fair.
Order your ecard through your M&P Pack.

FREE PROMOTIONAL MATERIAL

Send a personal invitation for the Fair to your key customers. FREE promotional flyers and invoice stickers are produced for our exhibitors to order and use for their mailing lists.
Order your promotional material through your M&P Pack.

FREE PUBLICITY

Send us an image of any new or interesting products you have along with a short description and we can use it in pre-Fair PR and website ‘Collection Preview’.